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Ep. 65 - Finding Purpose and Profits In Your Business

What is the meaning of life? The age-old question that many are always seeking answers for. But what about your business? What is the meaning of that? Why do you do what you do? 

This has also been a popular question for many. And made more so with Simon Sinek’s “Start With Why” bestseller. 

We’ve worked with 100’s of entrepreneurs over the years and have found that they fall into 3 categories when it comes to answering the “why” question. Some have a solid understanding of their purpose in the business, some are still searching and others haven’t given it much thought. 

This episode is for the latter two.

In speaking to the last group, answering the “why” question for your business will have a profound impact on your overall satisfaction in life, joy for the business and the bottom line. Yes, knowing your “why” can have a significant impact on your profits. 

For those that have been searching and maybe even a little frustrated at not knowing the answer, here’s the good news. You’ve probably been living out your purpose in your business already but just haven’t realized this. But once you understand how your business fits your purpose and you’re intentional about living it out, your business will benefit. 

So, this episode will help you discover your purpose and recognize how it fits into your business model. This is a fun episode so listen up.

Check out our website for more resources

Key takeaways:

  • Reason knowing your why is so important to you and your business
  • Typical reasons most go into business
  • Know your story
  • Recognizing recurring themes and patterns
  • Could you be redeeming the negative chapters in your life?
  • How do you naturally and positively impact people? (both in and outside the business) serving, problem solving, relationship, education, 
  • What aspect of your business brings you most joy? R/D, client relations, mentorship, sales, 
  • The more you’re able to concentrate on what brings you joy the better off your business will become
  • Living out our purpose in the business will benefit your customers

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