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Ep. 23 - Marketing Made Simple for Small Businesses

If there was ever a time to re-evaluate your approach to marketing it would be now. You and everyone else are coming out of the haze of lockdown, trying to pick up the pieces and get back to “normal.” I’m sure you’ve realized that business will not get back to the old normal and that there is a new normal that everyone must adapt to. During lockdown your customers have already adapted. So you can’t expect to do the business the same nor market the same way. This may sound like a daunting task but marketing does not have to be complicated. Even before lockdown many businesses made marketing overly complicated. Which leads to a lot of frustration. So join us in this episode in which we break marketing down to its essence and then build it back up in a simple, easy to implement way. 

Key Takeaways:

  • Understand the definition of marketing

  • 4 Principles in building a great marketing plan

    • Product- value

    • Price- match value

    • Placement - is there a better way to get your product/service into the hands of customer

    • Promotion - word of mouth, strategic alliances, face to face, media, 

  • Think like your customer

  • Goals set the destination

  • Metrics are important markers along the way to get you to your goals

  • Impatience result in short lived results

  • Patience is the virtual that will lead to long term gains


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