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Ep. 67 - The Power of One For Business Growth

You want to grow your business or at least get it to a level of sustainability yet you just haven’t been able to get over the hump. Certainly, last year didn’t help but even pre-COVID, your business may have been as busy as ever but the growth wasn’t happening. So what is going wrong? It may be because you are doing too much. That’s right, you’re too busy. That doesn’t make sense, does it? Too busy to grow? First of all, you need to understand that being busy does not mean being productive. If you want to grow, you need to refocus your attention on being productive and not busy. The first step to get there is to get hyper-focused on the ONE Thing. That’s right, focusing on One Thing at a time will be the key to your growth. Listen to this episode as we discuss The Power of One!

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Key Takeaways:

  • Busyitis - the disease of doing too much
  • Focus on  one priority
  • Focus on one product/service
  • Focus on one demographic/psychographic within your target market (get micro)
  • Focus on one task
  • Brainstorming session for a financial planner
    • Focus on 62-68 years olds
    • Offering free tax risk assessment
    • Collaborating with an accountant
    • Offer free services to each others clients

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