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Ep. 68 - You Are the Brand

Branding is such an important aspect of marketing but because of it’s misunderstanding and misconceptions, it’s not done well by most businesses. And that is why many struggle with their marketing because they can’t communicate their brand well. 

We had the privilege of interviewing Mike Kim in this episode. He is sought after marketing/brand/copywriting expert, speaker, online educator and consultant for some of the top thought leaders such as John Maxwell and Donald Miller. He also just released his first book, “You Are The Brand.” 

In this interview, Mike lays out some of the basic principles of how to build your brand and the simplicity of it. If you’re looking to up your marketing game than you need to listen to this episode. I promise you will leave with some fresh takeaways that will transform the way you market your business. 

Get a copy of his book:
Instagram: @mikekimtv

Key Takeaways:

  • Define branding for us. A lot of people think about it as primarily the logo, graphic design, color, etc. The nice cool visuals but it’s much more than that and it’s so crucial to developing a strong marketing strategy
  • You say that relationships are like rocket ships. How did you build such a strong network of connections and with influential people?
  • What should people do first when building a brand identity? Is there an order or is it just throwing stuff up against the wall? 
  • How do you help brands, businesses and leaders find clarity as to what to say in their messaging?
  • In the book you challenge readers to become the person they are trying to sell and build a “campfire” around what they share. Can you explain?
  • There is so much noise out there and everyone tends to sound the same. How can a business or person really say something unique?
  • Know the difference between transparency vs. authenticity
  • Many businesses overestimate perfection and underestimate connection
  • Key to gaining influencers - Partner up | Collaborate out | Mentor around


Mike Kim is a brand strategist for business thought leaders,coaches, and authors who want to create impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders like John Maxwell, Donald Miller, and Daniel G. Amen,MD. Mike’s clients includeNew York Timesbestselling authors and other experts featured on PBS, TED, CNN, and Fox.

Mike is the author ofYou Are the Brand: The 8-Step Blueprint to Showcase Your UniqueExpertise and Build a Highly Profitable, Personally Fulfilling Business.He has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and PodcastMovement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA.


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